Policy & Public Affairs
- Stakeholder Mapping: Comprehensive mapping of key external stakeholders; tiered with rationales, political insights, and intelligence
- Roundtables and Events: Policy roundtables, seminars, webinars; engaging political and regulatory stakeholders; report generation; PR and social media support
- Key Messaging: Development of overarching, corporate, issue-specific, and crisis messaging; briefing papers; consultation submissions; LinkedIn and social media content
- Data & Intelligence: Primary and secondary research; surveys, polling, focus groups, audits, landscape and competitor analysis, policy monitoring
- Issues Management: Scenario planning; counsel for senior leaders; strategy, protocols, reputational management, crisis simulation, PR training
- Strategic Advice: Senior-led strategic counsel; market, political, and regulatory analysis for internal and external stakeholders
- Political Insights: Alerts and recommendations via networks and desk research; daily monitoring with strategic counsel
- Political Engagement: Bespoke programmes; stakeholder identification; message deployment; policy asks; shaping political, regulatory, and commercial environments
- Market Access: Engagement with NICE, HTA, MHRA, and devolved bodies; support for approval, reimbursement, and procurement
- Thought Leadership: White papers, policy reports, briefings, pledges, pamphlets; compelling narratives to influence policy and priorities
Communications / PR
- Advisory Boards: Roundtables and insight-gathering with journalists and influencers; report development and sharing
- Corporate Thought Leadership: Corporate content and thought leadership development; spokesperson training; message development; multi-channel campaigns
- Content Development: Patient stories; podcasts; case studies; infographics; messaging; social media content
- Internal Communications: Messaging strategies; event management; stakeholder engagement; creative execution and tracking
- Measurement: PR KPIs; messaging reach; PACT tool delivery; toolkit development; reporting; KOL engagement measurement
- Media Relations: Earned and paid media relations; journalist briefings; message and narrative development
- Social Media: Listening, content creation, PR campaigns, influencer engagement
- Disease Awareness: Multi-channel campaigns; concept development; PR and public affairs; creative execution
- Press Office Support: Reactive and proactive support; enquiry handling; case study management; reactive comments
- Crisis Communications: Reputation management; crisis protocols; spokesperson training; war rooms; strategic counsel; media relations and rebuttals
Patient Advocacy & Engagement
- Advisory Boards: Virtual and in-person development and execution of roundtables and insight-gathering advisory boards; report development and sharing of outputs
- Events & Congresses: Patient events; roundtables; patient-focused sessions at congresses and conferences; programme development; media support; patient summits & panels
- Content Development: Patient stories; podcasts; case studies; report development; infographics; value narrative and messaging; social media content creation
- Support Programmes: Patient support tracks; co-created materials and development; strategic programming
- Measurement: Patient organisation audits; PACT tool delivery; KPI setting; toolkit development; reporting; KOL engagement measurement
- Strategy Advice: Framework development; senior counsel; strategy creation; internal strategy development and training
- Insights: Patient landscape mapping & analysis; surveys; focus groups; social listening; patient experience assessments
- Disease Awareness: Patient activation campaigns; creative concept development; PR and public affairs; multichannel programmes
- Coalition Building: Governance and steering groups; compliance; secretariat support services; patient advocate networks
- Advocate Training: Training programmes; HTA skills; digital/social skills; media skills; storytelling workshops; policymaker engagement
