If You’re Not at the Table, You’re on the Table

Patient Engagement

If You’re Not at the Table, You’re on the Table

An OVID Health article by Shamilah Nyiramukwaya Last week, I told you I was going to the World #EPACongress to find the colleagues we need to bring along on the patient engagement journey, wherever they are. Well. I went. I listened. And here are the reflections I brought back. 1. Value must be reframed, and

Patient Centricity Congress: Who Was Not in the Room?

An OVID Health article by Shamilah Nyiramukwaya I spent two days at the Patient Centricity and Collaboration World Conference Europe in London last week. Brilliant conversations, engaging speakers, and a lot to sit with. But the thing I keep returning to is not a session or a statistic. It’s who was not in the room.

From Centricity to Power: Reflections from the Patient Empowerment Congress

An OVID Health article by Shamilah Nyiramukwaya “We are people and we are partners.” This powerful statement, shared at the Patient Empowerment World Congress 2025, captured the shift many of us have been waiting for: moving beyond the language of “patient centricity” toward genuine empowerment. For two days, pharma leaders, regulators, clinicians, advocates, and digital

The Future of Patient Advocacy and Pharma Partnerships in the UK: Insights from the Centre for Pharmaceutical Medicine Research

An OVID Health article by Jen Mannion I recently had the opportunity to speak with two of the key figures at King’s College London’s Centre for Pharmaceutical Medicine Research, Dr Liz Clark and Professor Graham McClelland. Patient engagement forms one of the Centre’s central three research themes and is integrated throughout its teaching. At a

A Renewed Momentum? The England Rare Diseases Action Plan

Today – on Rare Disease Day – the Government unveiled the England Rare Diseases Action Plan 2025. It marks a key step in maintaining momentum in the care and support of those affected by rare conditions before the UK Rare Diseases Framework expires in 2026. The Rare Diseases Action Plan outlines how the health system

From Patient Centricity to Patient Leadership: Pharma’s New Digital Engagement Frontier

Interview with with Jenny Ousbey, originally published in Pharma IQ, to discuss key findings from OVID’s new report on pharma-patient engagement trends and how social media is reshaping the industry’s approach to patient care. Pharma IQ: The report highlights a shift from patient-centric campaigns to patient-led experiences in pharma communications. What do you think has

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We’re an award-winning global specialist healthcare communications consultancy, creators of the Patient Advocacy & Centricity Tracker tool and founders of the global Patient Partnership Index.

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OVID Health is a trading name of Ovid Consulting Ltd (Company No. 11372061)
registered in England at B19, SBC House, Restmor Way, Wallington, SM6 7AH.
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OVID Health is a trading name of Ovid Consulting Ltd (Company No. 11372061)
registered in England at B19, SBC House, Restmor Way, Wallington, SM6 7AH.

Site by XYCO