From Patient Centricity to Patient Leadership: Pharma’s New Digital Engagement Frontier
Interview with with Jenny Ousbey, originally published in Pharma IQ, to discuss key findings from OVID’s new report on pharma-patient engagement trends and how social media is reshaping the industry’s approach to patient care. Pharma IQ: The report highlights a shift from patient-centric campaigns to patient-led experiences in pharma communications. What do you think has …
